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In today’s world of the internet, electronic devices, the cloud, and paperless everything, here are some reasons why Presentation Folders are still the most widely used medium for holding important printed documents, sales and marketing brochures, and all kinds of information.
What Is A Presentation Folder?
Well by the time you read this, you’ve probably already seen photos and varieties of folders on our website. A standard presentation folder when folded is 9 X 12 with two 4” pockets that are folded up from the bottom to hold paper, receipts, and other documents and sales materials. The pockets usually have business card slits so you can attach your business card. There are hundreds of custom sizes and shapes available or create your own. Marketing is essential to maintaining and growing your business (whatever it is).
Don’t Be Afraid To Use Paper
There’s a great and terrible myth out there where certain people will try to convince you that for every ream of paper used, or newspaper printed, or magazine discarded, a poor tree died somewhere. This is nonsense! Here are a few facts about the paper industry. Today, the United States has 20% more trees than it did on the first Earth Day celebration more than 40 years ago. One-third of the United States is forested – 751 million acres. Privately owned forests supply 91% of the wood harvested for use in the production of paper–federal land supplies only 2%. Of these privately and family-owned forests, they are managed and re-planted to continuously provide materials. Recycled paper currently provides for 37% of the fiber used to make new paper products. Plastic and other petroleum-based products, on the other hand, harm the atmosphere, earth’s ozone layer, and causes more pollution. A single tree can absorb more than 10 pounds of CO2 each year. Actually the more paper we use, the more we plant. So, next time you’re at the grocery store, ask for paper bags and stop worrying about the poor trees. Next time you see “go paperless and save the planet” think twice and know the facts. Sales and Marketing is
Seeing And Feeling
There’s something about seeing and touching a sales brochure or fact sheet or a promotional item that can be placed inside a presentation folder. People remember something they’ve seen and felt much more than an image on a computer screen. If you want your potential clients to think of you, give them your folder with your business card inside. Now with this being said, make a good impression with a high-quality folder, not just a plain old thing you picked up at the office supplies store.
Don’t Judge A Book By Its Cover
Remember that old saying? Well, unfortunately, it’s true. If you present your company with professionalism, looking the part so to speak (with some nice marketing materials) people will get a good first impression and be more comfortable in using your services.
OK, maybe “bling” isn’t the correct word, but here’s a short list of some add-ons, embellishments, and fancy extras that can really make your product stand out.
Style of Your Folder
A standard 9 X 12 presentation folder with two 4” pockets is what most people use, it works for most people, but can be boring and regular. Change up the style, shape, size, and configuration of your folder by going with an unlimited array of custom and different options. Create your own, or choose from hundreds of dies we have in stock. By choosing a unique style or shape, the gluing and assembly of your product becomes intriguing and yours.
Most people think of foil stamping as ordinary shiny gold foil. Well, that’s fine for some things, but we have tons of metallic golds or silvers, bright colors, matte colors, black or white, holographic patterns, pearls, clear foils, and on-and-on. It’s no wonder why most book covers, folding paper boxes, and business printing products have bright foil stamping included—people see and buy! A customer will most likely choose the product that looks best over a hum-drum and drab ordinary one. The myth is that foil stamping costs too much–that’s not true at all. In the overall cost of an item, adding a nice foil only adds pennies. You can really spice it up by adding a 2nd or 3rd foil color.
Embossing is where the image on the paper is “raised up”, and Debossing is where the image is “pushed down” into the paper. A blind emboss/deboss is an image that is not registered to ink or foil—just the emboss sitting there all by itself. Most embossed/debossed patterns or images go along with (or on top of) a printed logo, or foil stamped logo. If you really want to add some value, impressive looks to your product then embossing along with foil stamping will do the trick.
Spot UV Coatings
UV coatings come in a variety of looks, names, and feels. There’s the standard Gloss UV with can be a flood of the whole sheet, folder, or box, or a Spot Gloss UV image only. Spot UV really makes a photo or image stand out. Most promotional brochures, folding cartons, book covers have some sort of Spot UV on them—it attracts the attention of the buying consumer. Other types of UV include; Dull UV, Satin UV, Glitter UV, Textured UV, Ruff Dull UV, Raised UV. A combination of 2 or 3 UV’s can also be achieved with the proper planning and design. UV applications can be a little tricky, so the right paper, planning, and design needs to be considered.
Here are the differences between a Foil Die, Emboss Die, Deboss Die, Die Cutting Die – how they are made, and how we use them.
Foil Die. This is a solid copper piece of metal with a .25 inch base, then raised images of what is to be foil stamped. It is made (in simple terms) by placing the piece of copper in an acid bath, then washing away all but the image to be foiled. What’s left is then made ready to use in one of many foil stamping presses. The die is heated up, a roll of your favorite color foil is attached, the press is set up to “stamp” the foil onto a sheet of paper. Between the heat, pressure, and dwell of the closed press, an image is applied to the sheet of paper. Foil stamping is infinite and unlimited as to the images that can be applied, with hundreds of foil colors available, from golds and silvers, to every color you can imagine including holographic patterns. A separate die is needed for each color of foil desired.
Emboss Die. Again, this is starts as a solid piece of copper. This time during the acid wash etching, the opposite happens. What will eventually emboss is washed away from the copper. After the die is ready to use in a press, the operator uses a premade plastic counter which forces the paper into the areas of the die etched away. Embossing gives the effect of the paper being raised up. Single level, multiple, sculptured, hand etched for super fine detail, are all types of embossing dies. There are some limitations to embossing—some designs look better than others. Fine detailed designs are difficult to show a good emboss. Certain papers also give a better emboss than others.
Deboss Die. Using the same process as making a foil die, the deboss die is simply etched deeper so the image is more profound. Really, debossing is the same as foil stamping without any foil. It gives an old-fashioned letterpress or iron type effect. Debossing pushes the paper down, the opposite of embossing. Applications for debossing are endless and gives a very cool, classy, or elegant touch to your design. Paper really determines whether a deboss will look just OK, or masterful. The combination of foil, emboss, and deboss will turn some eyes and get your design noticed—or your product sold.
Die Cutting Die. These are made from a .625 inch wood base. A laser cuts lines and designs into the wood, then metal cutting, scoring, or perforating blades (or rules) are forced into those precut lines. After the die is made ready for use in any number of different presses, the operator sets up his press to have just the right pressure so the cutting rules cut, or the scoring rules score. After a sheet of paper is die cut it can then be folded, glued, and shaped into whatever product it was designed to be. We use and stock dies for our presentation folders and business card boxes.
With any of these types of dies, a separate vector PDF file is needed when designing your project as each die is made differently and separate from each other. Files need to be 100% black, saved and outlined as PDF high-res, compressed art. Just ask us!
Choosing the right paper for your folder project is important. In general terms, paper weights are measured in 2 different values, Points and Pounds.
The Point (pt.) System for Paper Weight
Being with this example: 10pt. means the paper is 10/1,000ths of an inch thick or heavy. In the point system, paper comes as C1S (coated 1 side) or C2S (coated 2 sides). This coating is not to be confused with varnish, aqueous, or UV coatings — it’s the clay coating the paper mill applies when making the paper. This clay coating provides a good substrate or surface to be printed on. You use a C1S when printing 1 side of the press sheet, and C2S when printing 2 sides of the sheet. Most folders are printed 1 side. Typical folder weights are either 10pt., 12pt., 14pt., 15pt., and 16pt., (12pt. is our most common paper weight and most economical).
The Pound (#) System for Paper Weight
There are generally two types of paper we use in this system.
White coated cover stock, and white or a variety of colored uncoated cover stocks. White coated cover comes in a variety of finishes such as gloss, satin, matte, dull, etc. Again, the coating is referring to the clay coating applied at the paper mill, and is not to be confused with the after-coatings we apply after printing. Since we almost always apply an aqueous coating on top of all printed folders, the type of coating from the mill is not too important — we’ll help you choose the best paper that fits your project. The most common weights are 80# cover and 100# cover.
Uncoated cover stocks. This option has textures such as smooth, linen, felt-weave, laid, columns, etc. Most folders on uncoated stocks are either smooth or linen as all the others are very expensive and not always available. The most common weights are 80# linen, and 100# linen.
Although these are the most common paper stocks, there are 100’s of weight, texture, and color combinations to choose from. Give us a call and we’ll help you choose.