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What Is A Presentation Folder And Why Do You Need One?

What are presentation folders and why do you need them?

In today’s world of the internet, electronic devices, the cloud, and paperless everything, here are some reasons why Presentation Folders are still the most widely used medium for holding important printed documents, sales and marketing brochures, and all kinds of information.

What Is A Presentation Folder?

Well by the time you read this, you’ve probably already seen photos and varieties of folders on our web-site. A standard presentation folder when folded is 9 X 12 with two 4” pockets that are folded up from the bottom to hold paper, receipts, and other documents and sales materials. The pockets usually have business card slits so you can attach your business card. There are hundreds of custom sizes and shapes available, or create your own. Marketing is essential to maintaining and growing your business (whatever it is).

Don’t Be Afraid To Use Paper

There’s a great and terrible myth out there where certain people will try to convince you that for every ream of paper used, or newspaper printed, or magazine discarded, a poor tree died somewhere. This is nonsense! Here are a few facts about the paper industry. Today, the United States has 20% more trees than it did on the first Earth Day celebration more than 40 years ago. One-third of the United States is forested – 751 million acres. Privately owned forests supply 91% of the wood harvested for use in the production of paper–federal land supplies only 2%. Of these privately and family owned forests, they are managed and re-planted to continuously provide materials. Recycled paper currently provides for 37% of the fiber used to make new paper products. Plastic and other petroleum based products, on the other hand, harm the atmosphere, earth’s ozone layer, and causes more pollution. A single tree can absorb more than 10 pounds of CO2 each year. Actually the more paper we use, the more we plant. So, next time you’re at the grocery store, ask for paper bags and stop worrying about the poor trees. Next time you see “go paperless and save the planet” think twice and know the facts. Sales and Marketing is

Seeing And Feeling

There’s something about seeing and touching a sales brochure or fact sheet or a promotional item that can be placed inside a presentation folder. People remember something they’ve seen and felt much more than an image on a computer screen. If you want your potential clients to think of you, give them your folder with your business card inside. Now with this being said, make a good impression with a high-quality folder, not just a plain old thing you picked up at the office supplies store.

Don’t Judge A Book By Its Cover

Remember that old saying? Well unfortunately it’s true. If you present your company with professionalism, looking the part so to speak (with some nice marketing materials) people will get a good first impression and be more comfortable in using your services.

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How To Add Some Bling To Your Presentation Folder

Folders Unlimited offers embossing and/or debossing for your presentation folders

OK, maybe “bling” isn’t the correct word, but here’s a short list of some add-ons, embellishments, and fancy extras that can really make your product stand out.

Style of Your Folder

A standard 9 X 12 presentation folder with two 4” pockets is what most people use, it works for most people, but can be boring and regular. Change up the style, shape, size, and configuration of your folder by going with an unlimited array of custom and different options. Create your own, or choose from hundreds of dies we have in stock. By choosing a unique style or shape, the gluing and assembly of your product becomes intriguing and yours.

Foil Stamping

Most people think of foil stamping as ordinary shiny gold foil. Well, that’s fine for some things, but we have tons of metallic golds or silvers, bright colors, matte colors, black or white, holographic patterns, pearls, clear foils, and on-and-on. It’s no wonder why most book covers, folding paper boxes, and business printing products have bright foil stamping included—people see and buy! A customer will most likely choose the product that looks best over a hum-drum and drab ordinary one. The myth is that foil stamping costs too much–that’s not true at all. In the overall cost of an item, adding a nice foil only adds pennies. You can really spice it up by adding a 2nd or 3rd foil color.


Embossing is where the image on the paper is “raised up”, and Debossing is where the image is “pushed down” into the paper. A blind emboss/deboss is an image that is not registered to ink or foil—just the emboss sitting there all by itself. Most embossed/debossed patterns or images go along with (or on top of) a printed logo, or foil stamped logo. If you really want to add some value, impressive looks to your product then embossing along with foil stamping will do the trick.

Spot UV Coatings

UV coatings come in a variety of looks, names, and feels. There’s the standard Gloss UV with can be a flood of the whole sheet, folder, or box, or a Spot Gloss UV image only. Spot UV really makes a photo or image stand out. Most promotional brochures, folding cartons, book covers have some sort of Spot UV on them—it attracts the attention of the buying consumer. Other types of UV include; Dull UV, Satin UV, Glitter UV, Textured UV, Ruff Dull UV, Raised UV. A combination of 2 or 3 UV’s can also be achieved with the proper planning and design. UV applications can be a little tricky, so the right paper, planning, and design needs to be considered.

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What Is A Die?

Die for die cutting

Here are the differences between a Foil Die, Emboss Die, Deboss Die, Die Cutting Die – how they are made, and how we use them.

Foil Die. This is a solid copper piece of metal with a .25 inch base, then raised images of what is to be foil stamped. It is made (in simple terms) by placing the piece of copper in an acid bath, then washing away all but the image to be foiled. What’s left is then made ready to use in one of many foil stamping presses. The die is heated up, a roll of your favorite color foil is attached, the press is set up to “stamp” the foil onto a sheet of paper. Between the heat, pressure, and dwell of the closed press, an image is applied to the sheet of paper. Foil stamping is infinite and unlimited as to the images that can be applied, with hundreds of foil colors available, from golds and silvers, to every color you can imagine including holographic patterns. A separate die is needed for each color of foil desired.

Emboss Die. Again, this is starts as a solid piece of copper. This time during the acid wash etching, the opposite happens. What will eventually emboss is washed away from the copper. After the die is ready to use in a press, the operator uses a premade plastic counter which forces the paper into the areas of the die etched away. Embossing gives the effect of the paper being raised up. Single level, multiple, sculptured, hand etched for super fine detail, are all types of embossing dies. There are some limitations to embossing—some designs look better than others. Fine detailed designs are difficult to show a good emboss. Certain papers also give a better emboss than others.

Deboss Die. Using the same process as making a foil die, the deboss die is simply etched deeper so the image is more profound. Really, debossing is the same as foil stamping without any foil. It gives an old-fashioned letterpress or iron type effect. Debossing pushes the paper down, the opposite of embossing. Applications for debossing are endless and gives a very cool, classy, or elegant touch to your design. Paper really determines whether a deboss will look just OK, or masterful. The combination of foil, emboss, and deboss will turn some eyes and get your design noticed—or your product sold.

Die Cutting Die. These are made from a .625 inch wood base. A laser cuts lines and designs into the wood, then metal cutting, scoring, or perforating blades (or rules) are forced into those precut lines. After the die is made ready for use in any number of different presses, the operator sets up his press to have just the right pressure so the cutting rules cut, or the scoring rules score. After a sheet of paper is die cut it can then be folded, glued, and shaped into whatever product it was designed to be. We use and stock dies for our presentation folders and business card boxes.

With any of these types of dies, a separate vector PDF file is needed when designing your project as each die is made differently and separate from each other. Files need to be 100% black, saved and outlined as PDF high-res, compressed art. Just ask us!

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Aqueous Coating vs. UV Coating – What Are The Differences?

What's the difference between UV and Aqueous Coatings?

Here’s a quick breakdown of the different after-coatings available for our presentation folders and other printed products:

Press Varnish. This is hardly ever used anymore as it’s just a clear ink and really gives no protection at all. It’s old-fashioned and we never use it.

Aqueous Coatings. They come in dull, satin, gloss, and soft touch. An Aqueous Coating can be applied right on the press as we’re printing, or offline later. Either way Aqueous Coatings protect the ink from scuffing, smudging, offsetting (transferring to the other side of the sheet), and keep it looking nice. Almost everything we print automatically gets an Aqueous Coating–jobs wouldn’t make it through the shipping process otherwise. There’s never an extra charge for this coating as we feel it’s essential in the overall quality of our product.

UV Coatings. These are the “real deal” as far as protection. They come in many different cool varieties. Flood UV Coating comes in dull, satin, and gloss. Spot UV Coating comes in the same dull, satin, gloss, plus ruff dull, satin textured, raised (like an emboss), glitter, or a combination of them. UV Coating is the most protective liquid coating available. It will keep your materials looking good for years to come, and (like aqueous) keeps the ink from being damaged in shipping. You can do lots of amazing things with Spot UV’s. If you want your design and product to really stand out, choose a Spot UV—it will grab your potential customer’s attention and get them to buy. It’s no wonder why so many books, packaged products, brochures, and folders have Spot UV because when you see that on the shelf, you’re attracted to buy it.

Film Lamination. This is not really a coating, but a clear film glued to the sheet. It is very expensive and does not work with all processes, but it is the very most protection you can buy. It comes in dull and gloss. We can tell you if lamination is a good fit for your project.