In today’s world of the internet, electronic devices, the cloud, and paperless everything, here are some reasons why Presentation Folders are still the most widely used medium for holding important printed documents, sales and marketing brochures, and all kinds of information.
What Is A Presentation Folder?
Well by the time you read this, you’ve probably already seen photos and varieties of folders on our web-site. A standard presentation folder when folded is 9 X 12 with two 4” pockets that are folded up from the bottom to hold paper, receipts, and other documents and sales materials. The pockets usually have business card slits so you can attach your business card. There are hundreds of custom sizes and shapes available, or create your own. Marketing is essential to maintaining and growing your business (whatever it is).
Don’t Be Afraid To Use Paper
There’s a great and terrible myth out there where certain people will try to convince you that for every ream of paper used, or newspaper printed, or magazine discarded, a poor tree died somewhere. This is nonsense! Here are a few facts about the paper industry. Today, the United States has 20% more trees than it did on the first Earth Day celebration more than 40 years ago. One-third of the United States is forested – 751 million acres. Privately owned forests supply 91% of the wood harvested for use in the production of paper–federal land supplies only 2%. Of these privately and family owned forests, they are managed and re-planted to continuously provide materials. Recycled paper currently provides for 37% of the fiber used to make new paper products. Plastic and other petroleum based products, on the other hand, harm the atmosphere, earth’s ozone layer, and causes more pollution. A single tree can absorb more than 10 pounds of CO2 each year. Actually the more paper we use, the more we plant. So, next time you’re at the grocery store, ask for paper bags and stop worrying about the poor trees. Next time you see “go paperless and save the planet” think twice and know the facts. Sales and Marketing is
Seeing And Feeling
There’s something about seeing and touching a sales brochure or fact sheet or a promotional item that can be placed inside a presentation folder. People remember something they’ve seen and felt much more than an image on a computer screen. If you want your potential clients to think of you, give them your folder with your business card inside. Now with this being said, make a good impression with a high-quality folder, not just a plain old thing you picked up at the office supplies store.
Don’t Judge A Book By Its Cover
Remember that old saying? Well unfortunately it’s true. If you present your company with professionalism, looking the part so to speak (with some nice marketing materials) people will get a good first impression and be more comfortable in using your services.